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Apple Tops Coca-Cola as Most Valuable Brand

Apple and Google took the first two spots in this year's Interbrand study, ending Coca-Cola's 13-year reign. According to the study, Apple's brand is valued at nearly 25% of their entire market cap. Of course when you understand brand as inclusive of the whole customer experience, not just marketing, this makes much sense.

The technology industry did extremely well with IBM and Microsoft coming in fourth and fifth.