A few moments in the history of Apple have so clearly defined the company that they hold a special place in the memory of those who love Apple.  The introduction of the Macintosh.  Steve's return to Apple.  The introduction of the iPhone.  One could sense the magnitude of these moments as they happened.  Apple would lead technology in a new direction.  

Accompanying each of these historic moments was an iconic ad expressing optimism and confidence, perfectly tailored to mark the moment.  The 1984 ad.  The Crazy Ones ad.  The Hello ad.  These are some of the best ads ever made.

Two weeks ago at WWDC Apple introduced several major new products.  The star of the show was iOS 7.