Harry McCracken with an excellent takedown of the myth for Time:
The golden age of Apple... never existed. Steve Jobs didn’t change the world every two years like clockwork, and he was incrementalism’s grand master.
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On Apple’s Vertical Silicon Strategy
In his interview with Businessweek last week, Tim Cook stated:
>We concluded we needed to do our own stuff because we were dreaming of products that couldn’t be done with silicon that you could go buy. So we designed our own and built an incredible team.
Steve Cheney has done a great job of unpacking the many advantages Apple will reap from this decision.
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