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Apple and Google took the first two spots in this year's Interbrand study, ending Coca-Cola's 13-year reign. According to the study, Apple's brand is valued at nearly 25% of their entire market cap. Of course when you understand brand as inclusive of the whole customer experience, not just marketing, this makes much sense.
The technology industry did extremely well with IBM and Microsoft coming in fourth and fifth.
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Jonas Downey of 37 Signals has some great advice for improving UI copy. If you write any text that appears in a UI you should be familiar with the principles he discusses here.
Aesthetics are debatable, but writing is essential. Peel away the layers of styling and you’ll be left with words. Writing is the meat of a design, and it’s one of the hardest things to get right.
So why don’t designers talk about writing more often? I think there are three reasons.
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